Australian brewing company offers free ironing service on purchase of beer
An Australian brewing company is offering customers a free ironing service in exchange for purchasing beer.
Carlton United Breweries (CUB) came up with the Carlton Draught promotion called 'Laundry Nights' offering the service to patrons of participating pubs, Daily Life.com.au. reported.
A photo on Paddington's Imperial Hotel's Facebook page shows promo 'girls' wearing Carlton Draught branded clothes while ironing a shirt.
The email from the hotel invited patrons to "Give the wife, girlfriend or partner a rest tomorrow night, because the Carlton Draught girls will be in to do your laundry (well your ironing anyway)".
CUB claimed that the promo was all in the name of fun and also said that the promotion was not actually sexist.
A statement on the Carlton Draught website claimed: "This promotion is open to men and women over the age of 18. In terms of who will be doing the ironing, there will be different combinations of male and female promotional staff. This will vary by venue."
The main picture for the ad features a hand pouring beer into an iron - a woman's hand.