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Kamal Hasan's 'Viswaroopam' caught in DTH row

Posted on Dec 08, 11:31AM | UNI

As is his wont, perhaps, ace actor Kamal Hassan has courted controvery again even as he is readying for release his new film 'Viswaroopam' which he himself has Directed with the Tamil Nadu Theatre Owners Association strongly objecting to his move to show the film directly on DTH platforms.

Starring Kamal and among others, Bollywood and Hollywood Director Sekhar Kapoor-Viswaroopam' whose audio launch took place in Chennai, Madurai and Coimbatore this evening, is slsated for release on January 11 next year, as Kamal had announced.

The Association, headed by well known exhibitor, and multiplex and mall owner Abhirami Ramanathan, contends that Kamal's decision would affect the business prospects of scores of theatre owners.

In a bid to prevent Kamal Hassan from going ahead with his move, the Association has appealed to Tamil Nadu Chief Minister J Jayalalithaa, herself an yeaster-year Kollywood and Tollywood actress, to intervene.

The Association convened an emergency meeting and interacted with Kamal Hassan, who was in Madurai, through video conferencing.

Kamal informed them that the film would be premiered only once on DTH platforms, for which a sum of Rs 1000 would be collected. It would be like a trailer of the film and people would then come to theatres to watch it on big screen, he reasoned. If the movie is screened like the way Kamal plans like clubs and associations air IPL cricket matches, will the crowds turn uup at the theatres, the theatre owners contend.

They also expressed the fear that taking the cue from kamal,in future pther producers may agree to screen- on DTH platform- more shows of their films.

Mr Ramanathan said the Chief Minister who has much concern for the film industry, must help to find a solution to break the 'stalemate' if Kamal doesn't relent.