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Posted on Dec 05, 09:47PM | UNI
Taking forward the 'Shave or Crave' movement, Bollywood diva Malaika Arora Khan is now on her mission to reach out to more and more women to join the protest against their partner's evening stubble.
Malaika Arora Khan told reporters here today that Indian women's preference of clean shaven men in the evenings and how she detests her husband - Arbaaz Khan's evening stubble.
Malaika set the ultimatum of 'Shave or Crave' and demanded that her husband should shave in the evenings too, to make her feel special.
To reiterate her message, the gorgeous bollywood beauty appeared with a large mock-up of a Gillette razor on one side and refused to get close to Arbaaz Khan till he promised to shave in the evenings too. Arbaaz was left with no choice but to comply with his wife's demands.
She said, "In spite of several requests men fail to understand the importance of being well groomed in the evenings as well. Evenings are important to us because that is the time our men spend with us. If they can shave in the morning for their boss, why can't they do it for us? It clearly shows that they don't care enough. There is now no excuse for men not to shave in the evening since they now have the best in shaving technology with Fusion Gamer which is so gentle on skin that you can shave twice a day without any irritation.
Malaika also substantiated this by stating the survey results from the Nielsen India study. The study claimed that: On insistence Arbaaz agreed to shave on stage with a Gillette Fusion Gamer razor and said; If me being clean shaven in the evening makes my woman feel special, I will definitely start shaving off my evening stubble to show her I care".
Arbaaz's efforts to shave were duly rewarded when Malaika pulled his trolley closer with every stroke of the razor and thanked him. "I am extremely delighted that my husband has decided to be clean shaven in the evenings too and is urging men across the nation to do the same thing.
This small gesture will make your women feel special and express your love and gratitude for all the effort she takes to be groomed all the time".
The survey was conducted among 1500 people of which were women and 500 were men in 10 Indian cities; namely Delhi, Mumbai, Chennai, Kolkata, Hyderabad, Ahmadabad, Bangalore, Indore, Nagpur and Lucknow. People from all walks of life namely Dipika Pallikal, Chitrangadha Singh, Malaika Arora Khan and Neha Dhupia among others in different parts of the country have come forward in support of this protest against men's evening stubble.