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Australia likely to be new hot spot for Indian tourists

Posted on Dec 05, 08:21PM | UNI

Autralia, known for its exqusite landscapes, wildlife and the coastal beauty, saw an increase of 4.3 percent relative to the same period previous year with respect to the Indian tourists vacationing at Australia.

The figures attest that India is a key market and one that Tourism Australia is keen to nurture and develop.

With a relatively strong economy, evolving lifestyles and increase in discretionary money, India offers enormous potential for future growth in terms of visitor arrivals and spends.

India, which is also one of the world's fastest growing outbound travel markets with the United Nations World Tourism Organisation has predicted 50 million outbound travellers by 2020. It is currently Australia's 10th most valuable inbound tourism market with 148,000 visitors spending AUSD 867 million in 2011.

There were 10,700 visitors from India during September 2012,bringing the total for the nine months to September to 111,780, an increase of 4.3 percent relative to the same period in the previous year. The total for year ending 30 September 2012 being 152,850, an increase of 5.5 percent relative to same period in 2011 has been noticed.

For 12 months ending June 2012, Indian tourists contributed AUDUSD 709 million to Australia's total expenditure. The average expenditure for Indian visitors was AUDUSD 4,962, a release said.

Apart from that, Indian visitors spent a total of 8.5 million nights in Australia. The average length of stay for all visitors from India was 59 nights which is much higher than Global average of 36 nights.

The India 2020 strategic plan identifies the main opportunities and sets out the approach required to build Australia's appeal and to win future market share which predicts arrivals upto 300,000 visitors and upto AUD 2.3bn in Spends by the year 2020. In alignment of this long term strategy, the campaign has been designed to be long-lasting and flexible, one that could evolve to stay relevant for target consumers in a highly competitive and fast-changing global tourism environment, the release added