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Posted on Dec 04, 01:05PM | IANS
Two thousand young people from 126 nations joined up with artists, corporate and government leaders, to debut the mPowering Mobile Platform, a first-ever, entertainment-driven programme empowering youths with information and access to education, job and health resources, delivered directly through their mobile phones.
The announcement was made at the start of the ICPD Global Youth Forum where thousands of youths participate in person, online and through social media to influence the UN agenda on health and reproductive rights, education, employment and civic participation.
Timbaland, the platform's first-ever Producer-In-Residence, Avicii, and Agnes Monica, will be on-site to support the conference and perform Dec 6 to close the three-day event, a press release said.
The mPowering Mobile Platform recognizes the potential of the youth by harnessing the power of music to captivate and inspire today's young people to take action alongside organizations that specifically work to improve global issues.
"Today's young people are not only the leaders of our future, they are our leaders today," said Kwabena Osei-Danquah, executive coordinator for ICPD Beyond 2014.
"Our world nurtures so many talented, creative, educated people. We have never been so well equipped and interconnected to respond to global challenges. We are truly part of a global community, where actions taken in one country or region can have an immediate impact on other parts of the world."
To join the initiative, the youths need to download a free mobile application through which they will connect with their peers around the world, share their stories, stream exclusive songs by participating artists and producers-in-residence, discover information on the issues most important to them, and explore a database of non-profit organizations in their regions to seek help or to volunteer anywhere in the world.
Over the next five years, the campaign will feature hundreds of artists at more than 40 events around the world, and will also feature a Mobile Recording Studio bus, where musical content will be created by global artists and integrated into an app in real-time.