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Posted on Dec 04, 10:08AM | IANS
A Belarusian steel company has produced a corporate calendar for the coming year featuring naked female employees.
While last year's calendar showed female workers amidst steel rods, rolls of wire or smelting furnaces, climbing ladders and soaping down their workplace, this year the company went further by showing its employees fully nude.
"This year's calendar not only reflects the role of women in metals production but their uniqueness and grace," Belarusian metals plant BMZ's press secretary Alexander Olesik said.
"The beauty of the female body and the beauty of melted metal are, in a sense, related notions - they both have plasticity and natural appeal," Olesik said.
He denied it was an attempt to "sex it up" by going nude for its own sake.
"It was a logical, imaginative, and artistic move," he said, adding there was no single mastermind behind the project, which was the product of a "collective vision".
A total of 3,000 copies have been printed, all of which will be handed out to the plant's business partners at home and abroad, before the year-end, Olesik said.
The 12 candidates who were shortlisted from 30 employees vying to model for the calender included engineers, a lab assistant, quality control worker, warehouse operator, and computer specialist.
The calendar will be officially presented Dec 20, but BMZ gave a sneak preview at an international metals exhibition in Moscow last month.