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Posted on Dec 01, 10:04AM | UNI
Merchant establishments across Kerala have reason to cheer as the last date for the registration for the South Indian Bank Grand Kerala Shopping Festival has been extended to December 10.
Retail outlets and businesses have more time to join up for the sixth season of GKSF which will open with a gala ceremony on December 15. The 48-day shopping fiesta runs until January 31, 2013, an official press release said here.
A nationwide roadshow which is currently underway to promote GKSF across the country promises to bring in more shoppers from outside the state.
Efforts are on by the Tourism Department, which organises GKSF in partnership with the trade and commerce sectors, to pitch the event strongly to overseas visitors.
The introduction of handicraft, handloom and ethnic Kerala products in the festival prize draws, a targeted campaign for pilgrims to the Sabarimala shrine and high-visibility promotional drive in major tourist centres, airports and railway stations are among the steps taken to draw in visitors and encourage more tourist spending.
Coming as it does during the peak tourism season, GKSF can be a highly advantageous platform for retailers to increase footfalls and boost sales.
However, stores and sales outlets are not the only beneficiaries of the festival. Services as varied as hotels, homestays, tour and travel operators, houseboats, spas and beauty parlours have the opportunity to attract more customers through the GKSF branding and promotional exercise.
Registration has been made simpler and more convenient than before with the introduction of online facilities for the first time, IT assistance from the network of Akshaya centres and the support of GKSF title sponsor, the South Indian Bank, through its branches statewide.