Vistaprint sets up shop in India
Vistaprint (Nasdaq: VPRT), a leading online provider of professional marketing and gifting products and services to small businesses and independent professionals, on Friday announced its launch in India to provide consumers a whole new range of high quality customized marketing and personalized gifting products and services.
Already a market leader in this space across US, Europe, and Australia, Vistaprint's India launch is part of its strategy to enter new markets in Asia.
Commenting on the India launch, Nilesh Parwani, Managing Director, Vistaprint India, said, "India is a significant market opportunity for us with its rapidly increasing internet penetration and huge base of small businesses as well as a large consumer base under the age of 25 years that is net-savvy.
"We understand that India is an extremely cost conscious market and with our remarkable technology backbone and experience in many other markets around the world, Vistaprint not only offers an amazing price-quality proposition but is also at the forefront of driving a fundamental change in the way small businesses and consumers will order printed products and services in India.
Vistaprint has a unique business model where it not only offers 'free' custom design services through the front-end website but also delivers a final customized finished product to its customers.