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Federer is ambassador of French champagne brand

Posted on Nov 30, 02:39PM | IANS

French champagne brand Moet and Chandon Friday announced its association with tennis icon Roger Federer, who will be the new ambassador for the brand.

"Roger Federer personifies the glamour of achievement, great generosity and tremendous style values that have been key to our house throughout its long history," said Stephane Baschiera, president and CEO of Moet and Chandon.

"As the champagne of victory and an enthusiastic supporter of major tennis tournaments, we are extremely proud to welcome Roger Federer with Moet and Chandon's hallmark hospitality."

In his new role, Federer will take centre stage in the brand's upcoming advertising campaign in March 2013.

"It's more than just an honour to be Moet and Chandon's brand ambassador. It is an invitation to be part of a very glamorous tradition," Federer said.

"Moet and Chandon has always been the champagne of international trend setters and I am proud to be part of a brand that is as dedicated to the pursuit of excellence as I have been throughout my career."