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Posted on Nov 29, 05:52PM | IBNS
The Foreign Exchange Earnings (FEEs) through tourism in India during 2011 were Rs.77591 Crore (Provisional). The share of India in International Tourist Arrivals in 2011 was 0.64 per cent.
This information was given by Minister of State for Tourism (IC) K. Chiranjeevi in a written reply in the Rajya Sabha on Thursday.
"Although the tourism sector in India has grown in the recent years, it is felt that with India's vast bounties of nature, its great treasures of art, architecture and philosophical thought, its rich cultural heritage, its varied rural countryside and wildlife, age - old practices of Yoga, Siddha, etc. spread across different States/Union Territories, there is immense tourism potential to tap, which can lead to further growth in tourism," said Chiranjeevi.
In order to attract more tourists to the country, the Ministry of Tourism, Government of India, is undertaking many activities which include release of print, electronic and online media campaigns, under the 'Incredible India' brand-line, he said.
"Besides, the Ministry through its overseas offices, interalia organises Road Shows, Workshops; participates in various Fairs, Exhibitions and Events to promote various Indian tourist destinations and products," said the minister.
The Ministry of Tourism also provides financial assistance to stakeholders for promotion of tourism in the international and domestic markets under the Marketing Development Assistance (MDA) Scheme, he said.
As per the estimates of the United Nations World Tourism Organisation, total receipts from international tourism including international passenger transport, reached USUSD 1.2 trillion in 2011.
The total receipts from international tourism excluding international passenger transport, stood at USUSD 1.03 trillion (provisional) in 2011, showing a growth rate of 11.1pc over 2010.