New web trend sees students pouring milk over their heads in public places
A video that shows a group of students and graduates pouring milk over their heads in public places has gone viral and the new craze has already spread across UK universities including Edinburgh and Oxford.
In the video, the group is seen pouring four-pint containers of milk over themselves across Newcastle.
It became an instant hit after it was uploaded on Monday night and has amassed nearly 30,000 views in less than a week, the Daily Mail reported.
The 2:45 video show no place is safe with 'milking spots' including outside pubs, in busy roundabouts, in a tree and in the middle of the road.
"We were just in our kitchen talking about doing it outside Starbucks in Jesmond and thought it would be really funny. We did that, uploaded the video to Facebook and got a load of likes. So then we thought "why not just make a video"?' the paper quoted Tom Morris age 22, who was behind the video, as saying.
Fellow 'milker' George Hoyland added: "We didn't expect a reaction this large, the video was initially intended for our friends."
According to student paper The Tab Newcastle, students in Edinburgh, Nottingham and Cirencester are all filming their own versions of Milking Newcastle as the trend spreads across the UK's institutions for higher education.
Hoyland said at least two videos have been made - one at prestigious Oxford University, and the group have been inundated with messages from others wanting to film their own 'milking' video.