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Posted on Nov 26, 10:06AM | IANS
Veteran Tamil cinematographer-turned-director Balu Mahendra feels that a film's success should be measured by the impact it has on the audience and not by its box-office collections.
A film can truly be called successful if it becomes a memorable experience for the audiences, said Balu and added that "films made by Bala may not be box-office hits, but they have always managed to have immense impact on the audience."
"If we judge films based on their box-office success, in that case we're ignoring so many quality films that are not commercial hits", Balu told reporters here Sunday.