31pc men go on secret diet out of sheer embarrassment
About 31 per cent of men have admitted to dieting in secret, as they feel too embarrassing to tell to their friends or family, according to a new survey.
More than 90 per cent of the men questioned want to lose weight, but nearly one in three would not divulge that they were dieting to friends or family, the survey by home delivery diet brand Diet Chef revealed.
14 per cent respondents said they see diets as something only women do, and 25 per cent wouldn't tell families and friends out of sheer embarrassment.
Some 29 per cent worry they would be seen as vain, and 18 per cent worry their family and friends would tempt them to break their diet with sugary and fatty treats.
The average weight of the men questioned is 15st and 46 per cent of those want to lose an average of one to two stone to get to their perfect weight.
Over a third of the men questioned admitted to being unable to control their weight because they love eating chocolate.
Pies and the full English are also two things men wish they could give up but just can't seem to resist, 29 per cent of men wish they could avoid these moreish dishes but struggle to find tasty, healthy alternatives with 26 per cent of men admitting they can't bear to eat salads as a main meal.
"In modern society men are also very concerned about their appearance," the Daily Mail quoted Kevin Dorren, Founder and Head Chef at Diet Chef UK, as saying.
"We have had a steady increase in the number of men who sign up to Diet Chef as it helps them bring a pattern of healthy eating and portion control into their lives.
"A lot of the men use the diet plan specifically because it is a way for them to become healthy and see steady progress whilst still enjoying complete meals and healthy snacks," he added.