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Posted on Nov 23, 05:56PM | UNI
Bollywood superstar Akshay Kumar was roped in as Brand Ambassador by McDowell Signature for its brand campaign 'Success is living in the spotlight,' a campaign featuring the Bollywood giant whilst epitomizing the Signature's core values.
Akshay Kumar will feature in an extensive 13-week TV campaign going on air this month onward, as the manifestation of 'the Signature Man', according to a release here today.
Mr Ashok Capoor, President and Managing Director, United Spirits Limited, said that 'Signature has been built as a brand that resonates with the successful; therefore we have adopted the new tagline - 'The sign of success'.'
Akshay Kumar said that 'I am delighted to be a part of the Signature Brand campaign as it wonderfully captures the key facets of a successful man.'