1 in 5 online shoppers tricked into buying fake goods while searching for bargains
One in five people searching for designer products at low cost actually end up buying counterfeit goods, according to a report.
According to the new consumer report conducted by MarkMonitor, 20 per cent of people shopping from the U.S. and Europe are tricked into purchasing products from fraudulent websites while looking for a good deal on the Internet.
The report also said that most of the time people have absolutely no idea that they are purchasing counterfeit products, the Daily Mail reports.
According to WWD, MarkMonitor surveyed online users in six countries over a period of nine months, monitoring close to 9 million shopping sessions through approximately 9,000 different websites.
The study revealed that for every one customer intentionally purchasing fake goods, 20 were just hoping to find a bargain.
The report pointed out that shoppers taken to scam sites are simply searching terms like 'cheap,' 'discount' and 'outlet' in front of a designer product name.
And the fake sites, which often use real photos of designer items, offer 25 to 50per cent below regular retail prices.