Will.i.am set to launch first iPhone accessory that turns 'smartphones into genius-phones'!
Black Eyed Peas star and entrepreneur Will.i.am has announced the global launch of his iPhone hardware, which he claims 'will turn your smartphone into a genius-phone'.
The first product from his new consumer electronics and app venture, i.am+ is an accessory that clips onto an iPhone and transforms the 8 megapixel smartphone camera into a 14 megapixel camera, which it is claimed dramatically enhances the clarity and definition of your photographs.
"We have our own sensor and a better flash. You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera," Will.i.am told The Telegraph.
According to the paper, the camera will be the first of a series of digital products that bear his name. To support them, he has invested in what he calls 'digital real estate' online. He now owns the domain www.i.am, while users of i.am+ accessories will be given individual online profiles, for example www.i.am/Will.
The first i.am+ camera makes an appearance in the music video for Scream and Shout, a collaborative single for Will.i.am and Britney Spears that is included on the former's solo album release #willpower, the paper said.
While Apple has granted i.am+ a development licence to produce and sell the camera accessory and camera app for the iPhone 4 and iPhone 5, Will.i.am says that a larger range of tech hardware will follow, the paper added.
The debut series of i.am+ camera accessories will be officially launched at a press conference in London on Wednesday 28 November.