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Posted on Nov 19, 09:40PM | UNI
With less than a month to go before the start of the South Indian Bank Grand Kerala Shopping Festival (GKSF), the logistical support system for the event is in place and for the first time it was fully networked and managed online.
GKSF has set up offices in each of the 14 districts of the state to co-ordinate the distribution of coupons, gifts and other festival-related items to participating merchant establishments, Kerala Tourism Minister A P Anil Kumar said in a press release here today.
Connected to these main hubs are multiple distribution centres spread around the district from where retailers can easily collect the material they require.
A total of 90 such centres have been established state-wide, besides the 14 district offices. Training has already been given to 104 hub managers who will be overseeing the operations of these centres.
A 30-line call centre based in Thiruvanathapuram is now functional.
"We are making the most of the technology available to us. The goal is to make everything easy and hassle-free for registering retailers. We want them to be ready and stocked up well in time for the season," he said.
"Last season we just had one office in each district.
This time we have established more centres and spread them in such a way that the merchant establishments have access to at least one within a radius of, say, 10 kilometres," GKSF Director U V Jose said.
"Everything is being handled online; which means if a retailer puts in a request for coupons or merchandise, it gets registered on the network and the material can be dispatched immediately to the centre nearest to them and collected from there," GKSF State Coordinator V Vijayan said.
GKSF Season 6 begins on December 15 and concludes on January 31, next year.