Asia's largest fashion Festival in Goa from November 28
The four-day second edition of India Resort Fashion Week (IRFW) 2012, powered by Gitanjali Group, will offer an experience of resort fashion and music at Candolim beach in north Goa from November 28 to December 2.
Ms Nidhi Choudhary, MD, and Mr Pallav Ohja, Director IRFW.
jointly speaking to mediapersons here today, said the second edition of IRFW promises several new initiatives to showcase designs from around the world, exchange of ideas, a networking base and stages, where artistic form of expression in fashion and music is celebrated, Taking it one step ahead of all fashion weeks, the IRFW will have three mains areas- The fashion show, the fashion village and the Music Festival.
With six shows a day and 24 designers showcasing their indigenous collections over four days, models will be spotted on the runway wearing few of the best resort-wear garments from veteran and emerging designers such as James Ferreira, Falguni and Shane Peacock, Rocky S, Narendra Kumar Ahmed and Pria Kataria Puri.
The sun kissed beach will also have a music festival AKA Sand castle, which will be bringing down some of the world's well known DJ's and artists like Paris Hiton, Dimitri Vegas and Mike amongst the other international talent.
For the first time, IRFW will have fashion fused with music where best talent from the music industry will be peroforming, Ms Nidhi added.
Mr Ohja said that "we are young, transparent organisation and our concept aims to promote tourism in Goa".
He said India Resort Fashion Week is Asia's largest Fashion Festival whose vision is to promote Goa to the World as a resort tourism destination.