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TCS Collaborates with SAP on Development of SAP Retail Execution

Posted on Nov 15, 06:21PM | UNI

Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions firm, announced its collaboration with SAP AG on development of the SAP Retail Execution mobile app version 3.0.

The collaboration is based primarily on TCS' extensive experience in consumer packaged goods (CPG) industry implementation projects and mobile application product developmenta company release said.

In version 3.0 of the powerful SAP Retail Execution 3.0 mobile application, it is extended to further improve productivity of CPG sales representatives during store visits and to provide merchandisers and promotions planners with critical insights on product placement and distribution and promotional impact. This new version 'built on the SAP Mobile Platform'integrates with mapping, phone, camera and e-mail features on a mobile device, enabling sales teams to drive business processes and initiate business events from any location.

'TCS and SAP share a common commitment and passion for bringing the benefits of mobility to enterprises around the world,' said Dr Satya Ramaswamy, global head, TCS Mobility Unit.

'We are delighted to team with SAP in co-developing SAP Retail Execution 3.0 for the benefit of CPG customers, thereby liberating their retail execution personnel from the desktop. TCS is already providing consulting services for SAP Retail Execution 3.0 at a major European beverage company.'