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Plans underway to improve AIR, DD: Prasar Bharti

Posted on Nov 13, 10:48AM | IBNS

Prasar Bharati has taken up plans to make the programmes of AIR and Doordashan more attractive to the people and to improve the quality of broadcast and telecast.

Jawhar Sircar, CEO of Prasar Bharati said this while speaking to newspersons at Akashvani Bhavan after inaugurating the renovated Regional News Unit of AIR, Kolkata on Monday.

Nov 12 is observed as National Broadcasting Day to mark Mahatma Gandhi's first visit to AIR, New Delhi and his broadcast to the countrymen on this day in 1947.

The CEO said that, in order to bring improvement in the quality of programmes, Assessment Committees for eleven centers of DDK and AIR had been formed in Delhi while Advisory Committees are also being newly constituted for Regional centers of AIR and DDK.

Sircar also said that, for enriching the collection of the Prasar Bharati archives, committees with eminent persons were being constituted at national and regional levels.

These Committees would democratize the functioning of the public broadcaster, he claimed.

The CEO emphasized the need for more coordination among programme, engineering and news wings of AIR and Doordarshan for better programmes and better quality of broadcast and telecast.