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10 km run for spreading awareness on breast cancer

Posted on Nov 11, 04:12PM | UNI

Event management company, Maximus Events, led by avid runner and fitness enthusiast Milind Soman, today announced India's first ever 10 km run for women 'Pinkathon Run' to lead with an aim to spread awareness on breast cancer and educate people about causes and prevention of this hugely under-publicised ailment.

Maximus Events has joined hands with the Women's Cancer Initiative led by Deveika Bhojwani and Tata Memorial Hospital for this unique initiative.

Leading Bollywood actress and fitness aficionado Bipasha Basu officially launched the registrations for the event for participants from across the country.

The 10 km run, scheduled in the business hub of Bandra Kurla Complex, will be held on December 16 in Mumbai. This will be the first of the planned 10 city series across India in the coming years.

The success and response to the inaugural event will also help organisers mould the event into an annual phenomenon.

The famous Red FM RJ Malishka is the Mascot for the Run! Reema Sanghavi, Managing Director Maximus Events said "It makes us immensely proud to organise a run that contributes to breast cancer awareness. One in 22 Indian women have the lifetime probability of developing breast cancer. In India, the number of new breast cancer cases is about 1,15,000 per year and this is expected to rise to 2,50,000 new cases per year by 2015. It is also one of the curable cancers if detected early".

Announcing the launch of this dream project, Milind Soman said, "Over the last few years, I have come to learn by experience the benefits of running as a perfect fitness regimen. It is an activity that not only promotes well being but also raises immunity levels and improves health, to help fight diseases like cancer".