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Move to draw houseboats and homestays into GKSF

Posted on Nov 10, 08:42PM | UNI

House boats and homestays are expected to join the ever-growing list of merchant establishments registering the Grand Kerala Shopping Festival (GKSF) as the event steps up the level in its sixth season.

The Kerala Tourism Department is hoping to rope in more tourism businesses and services such as hotels, restaurants, tour and travel operators, resorts, inns, lodges, homestays and houseboats as part of efforts to take GKSF global, after successfully establishing it as the second biggest shopping season in the state after Onam.

"We have initiated discussions with tourism trade and industry bodies to explore ways in which they can take advantage of the festival," Minister for Tourism A P Anil Kumar said in a statement here today.

"Clearly the benefits run both ways; while businesses can incentivise their services by being part of GKSF, their guests earn rewards and learn more about the Kerala shopping experience." Owners of houseboats and homestays, which have become hugely popular with tourists, are beginning to see GKSF as a great promotional opportunity.

"We have had two meetings with homestay associations, in Kochi and in Trivandrum, and their response has been very positive," said Mr U V Jose, Director, GKSF.