Kerala Pavilion a huge draw at London travel fair
The Kerala Tourism pavilion themed on the Western Ghats was a huge draw at the World Travel Mart (WTM) held in London this week.
The theme of the Western Ghats, which is one of the world's newest UNESCO World Heritage Sites, mesmerized visitors to the WTM, London, the leading trade event for the global travel and tourism industry, Kerala Tourism Secretary Mr Suman Billa said in a statement here today.
The WTM 2012, which began on November 5, concluded yesterday.
The Kerala delegation to the WTM London this year was led by the Kerala Tourism Secretary Mr Suman Billa.
As many as 16 co exhibitors, including resorts, hoteliers and tour operators from the state, took part in the WTM 2012.
"Kerala enjoys a privileged place on the map of global tourism,' Mr Billa said. 'The Kerala Tourism pavilion was a must-visit for visitors to the WTM, London," he added.
Mr Billa said the Kerala pavilion, which was spread over 120 square metres, earned praise from the visitors for its breathtaking beauty. 'We were humbled by the remarkable response from the visitors to our state's pavilion,' he said.