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Posted on Nov 08, 02:11PM | IBNS
Delhiites are the top online shoppers during the festive season, according to a survey.
India's leading eCommerce marketplace eBay India released the eBay India Festive Shopping Trends based on an analysis of all transactions on its portal in October.
The report showcases interesting festive online shopping trends of India and its Top Festive Shopping Cities.
Online shopping is mainstream this festive season with Indian consumers across the length and breadth of the country going online for the best deals and widest variety of products.
Delhi tops the rankings and shops the most in the festive season followed by Bengaluru and then Mumbai.
The capital city of Delhi is all set to look good this festive season with most purchases from the Perfumes and Cosmetics category.
Bengaluru is spending most on Home Decor perhaps to refresh their personal space and Mumbai turns techie by buying most Laptops and Tablets.
Interestingly, Surat is amongst the top 10 cities shopping online for the festive season.
Abhimanyu Lal, Head-Category Management, eBay India, said, "eBay India has thousands of irresistible deals and customer experience enhancements to provide Indian online shoppers a fantastic shopping experience in the peak Diwali shopping season. Exciting promotions, pre-launches of popular gadgets and great pricing has encouraged customers to shop online more than ever.
"Categories like Television Sets, Digital Cameras, Laptops and Tablets, Mobile Phones, HomeDecor and Fragrances are in great demand this festive season."
Interesting online shopping trends are seen in various parts of the country during this festive period with consumers buying cool gadgets and lifestyle products for both their own use and for gifting.
National Festive Shopping Trends as seen on eBay India (YoY):
Overall, transactions have more than doubled as compared to the last year's festive shopping season
Consumers are splurging on personal and home gadgets.
As compared to last year, key products with a significant increase in purchases are Tablets and Tablet Accessories, Home Theatre and Accessories, Digital Cameras, Bluetooth Devices, 3D LED TVs, Smart Phones, Dual SIM Phones, and Furniture to name a few.
Product categories such as Exercise and Fitness Products, Footwear and Watches have also almost doubled in transactions this festive season