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Posted on Nov 08, 02:11PM | IBNS
Aiming to further enhance consumer experience on its popular service Nokia Music, Nokia,a global leader in mobile communications, on Thursday announced partnership with telecom major Vodafone India to offer an integrated billing solution on the Nokia Music Store.
Vodafone India consumers using Nokia's music service on their Nokia feature phones and Nokia Asha smartphones can now easily renew their subscriptions via their Vodafone accounts and continue to download songs and albums from the Nokia Music Store.
Renewal subscriptions for the Nokia Music Store are available for three durations viz., 7 days for Rs 50; 30 days for Rs. 99; and 90 days for Rs. 250.
With this integration, Vodafone India consumers can pay for the renewal as part of their monthly phone bills or have the amount debited from their pre-paid balance.
With this, Nokia Music Store becomes the first independent music store in the country to offer integrated operator billing along with billing via credit cards and vouchers, said the company.
Vivek Mathur, Chief Commercial Officer, Vodafone India, said, "Offering integrated billing service for music downloads will help to strengthen the music ecosystem in India and ensure that Vodafone customers enjoy a convenient purchase process. This service is a big step in a series of innovation led products from Vodafone."
Viral Oza, Director Marketing, Nokia India, said, "Music with its universal appeal plays a keyrole in differentiating the Nokia experience. We have a strong proposition in the Nokia Music Store and are delighted with the tremendous consumer response we are witnessing in India."
The Nokia Music Store is the largest online repository of legal digital music in India with a catalogue of over 4.5 million DRM free songs, including across 16 Indian languages, and 1.4 million song downloads a day.
Consumers can access the Nokia Music Store and search for and download an unlimited number of songs of their choice during their subscription period, via a growing number of Nokia phones including almost all Asha and Lumia devices.