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Shah Rukh Khan, Katrina Kaif pair up for the first time for Lux

Posted on Nov 08, 11:06AM | UNI

'King of Bollywood' Shah Rukh Khan and 'Queen of Hearts' Katrina Kaif's sizzling chemistry would set the silver screen ablaze as the Bollywood superstars come together for the first time to endorse the beauty soap Lux's in a special Diwali ad campaign.

The pair will feature in a stunning Lux commercial to endorse two new sensuous variants --Lux Peach and Cream and Lux Strawberry and Cream - magical fragrances created by world renowned perfumer Didier Gaffet.

Inspired by the Kenzo Flower and keeping in mind the sensory preferences of Indian women; this Master Perfumer has created a fragrance that will make Indian woman feel elegant and polished, according to a company release here today.

"The fragrance of Lux reminds me of being happy and being in love," said Shah Rukh, who came onto the brand and featured in a memorable TVC with Hema Malini, Sridevi, Juhi Chawla and Kareena Kapoor in 2005.

Shah Rukh Khan and Katrina's sizzling chemistry can be seen radiating through the campaign, that's been beautifully shot and directed by French director- Juan Delcan. The Sufi inspired music score has been composed by none other than world acclaimed poet and lyricist Gulzar and sung by Sonu Nigam. Katrina has been styled by leading Bollywood fashion designer Rocky S.

At the shoot, Shah Rukh also said, "I'm happy to be associated with Lux yet again! The fragrance of Lux will captivate you just as it has made me 'Bekaboo'. The fragrance of Lux that stands for love and sensuality brings out the lover in me." Katrina Kaif said, "Lux for me is a very special and iconic brand; it symbolises beauty. When I think of Lux, I think of fun and spontaneity. Lux embodies a type of a woman rather than just soap and of course the fragrance that embodies sensuality. Lux's amazing fragrance makes the whole experience of bathing fun!," the company sources said.