Telenor's first brand campaign in Asia

Kolkata, Mar 19 : The Telenor Group has announced the launch of its first ever global corporate branding campaign in Asia.

To be officially launched on March 25, the campaign includes extensive advertising on key pan-Asian TV channels, print and digital media. The campaign will run for a three month period, and feature employees from Telenor Group's mobile operations in Bangladesh, India, Malaysia, Pakistan and Thailand.

"By using our own employees as brand ambassadors, we are reflecting our own beliefs and living our values," said Hilde Tonne, Executive Vice President and Head of Communication and Corporate Responsibility in Telenor Group."

"Telenor Group is the world's 6th largest mobile operator. That the group's first ever corporate branding campaign is launched in Asia, reflects the growing importance of this region," said Sigve Brekke, Executive Vice President in Telenor Group, and head of Asian Operations.

In Asia, Telenor Group has 75 million subscribers, positioning it as the second largest multi-market operator in the region.
"We have made significant achievements since we entered into Asia in 1996. Now it is time for Telenor Group to heighten our visibility and provide a better understanding of our contribution to Asia," said Sigve Brekke.

The employees that participate in the branding campaign were selected based on a competition amongst the 20 000 employees working in the Telenor Group companies in Asia. The employees were asked to submit audition films talking about what "built around people" meant to them and their company. Based on the input, 26 people where invited to Kuala Lumpur to attend in the final photoshoots.