Ford Figo arrives in Kolkata

Kolkata, Mar 17 : Ford India officially launched its new compact car Figo on Wednesday in Kolkata.

"Our dealers are excited, customers are waiting and the new Figo is now ready to hit the streets," said Joe Hinrichs, president of Ford Asia, Pacific and Africa. "From the start we wanted to offer all the features of a B-Segment car at a Sub-B price. We've accomplished that with Figo."

Four different Figo models - LXI, EXI, ZXI and Titanium - will be available with different trim levels and designed to suit a variety of consumer tastes. All models also will be available with a Duratorq diesel engine option.

Aggressively priced, the new entry-level Figo Duratec LXI, equipped with a 1.2-litre petrol engine, will be priced at Rs. 3,49,900(ex-showroom). The entry-level model also can be equipped with a 1.4-litre Duratorq diesel engine that will be priced at Rs. 4,47,900(ex-showroom) .

"We have kept our promise and priced all four Ford Figo models very competitively to emphasise Ford's commitment to this huge segment of the growing Indian automobile market," said Michael Boneham, president and managing director of Ford India.

"We are committed to setting new benchmarks with Figo in this segment. Figo offers more features, interior space, technology and durability than other vehicles at this price in the segment," Boneham said.

Pricing for the EXI model will start at Rs. 3,81,900 for petrol and Rs. 4,72,900 for diesel variants.

The ZXI models are priced at Rs. 3,99,900 for petrol and 4,96,900 for diesel and the top-of-the-line Titanium at Rs. 4,42,900 for petrol and Rs. 5,29,900 for diesel model.

The standard engine for all models is the 1.2-litre Duratec petrol engine. Duratorq 1.4-litre diesel engines are available on all models.