Airtel sponsors cricket on YouTube

New Delhi, Mar 16 : Bharti Airtel, one of Asia's leading integrated telecom service providers, has been announced as the official Broadband sponsor of cricket on YouTube, said a media release on Tuesday.

Airtel Broadband is also offering a free automatic upgrade to a speed of 2mbps, for enthusiasts who log on to YouTube to watch matches of their favorite teams.

"The excitement of cricket on YouTube has exploded with 6.9 mn views being generated in just last 4 days and Airtel Broadband has enabled its entire user base to experience TV quality videos without buffering on Youtube. com/ipl," said a company spokesperson.

Airtel Broadband has also introduced a social media game 'Fastest Fifty' to engage with the community on Orkut where customers will be able to predict outcomes, compete against each other and win exciting prizes