Kolkata, Aug 22 : In an effort to spread awareness about eye donation, eyewear retailers Himalaya Optical on Thursday announced their initiative "Eye Promise My Eyes" in collaboration with the Susrut Eye Foundation and Research Centre as their eye bank partner.
Himalaya strives to generate awareness on the issue and facilitate a hassle free eye donation process.
Minister of State for Health and Family Welfare Chandrima Bhattacharya launched the campaign with an appeal to pledge eyes and signed the 'Wall of Pledge'.
Donors could visit any Himalaya Optical stores and fill up the 'Eye Donation' forms.
After receiving the forms, Himalaya Optical will transfer them to Susrut Eye Foundation, who in turn will contact the donor with the acknowledgement letter and a privilege card.
Bhattacharya said, "In India approximately 5,90,000 people are suffering from corneal blindness which can be treated with donated corneas. At state level we are trying our best to encourage eye donation. It gives me immense pleasure to see corporate like Himalaya Optical is coming forward to build awareness on the issue."
Also present at the occasion was Sarat Binani, MD, Himalaya Optical and Shib Sankar Bagchi, Director, Susrut Eye Foundation and Research Centre.
Binani said, "Lack of awareness about eye donation is the main problem. There are several myths attached to the process and at times the process is also cumbersome. This is an effort from our part to bust the myths attached and to make the process simpler for donors."