Tiger Balm partners Chennai Super Kings for fitness

Chennai/Kolkata, Mar 10: Tiger Balm a brand of Elder Health Care ltd, has been announced as the official "Health and Fitness Partner" and an Associate Sponsor for the Chennai Super Kings Team for IPL-3.

According to the company, Tiger Balm will be the 'Super Power' behind the Chennai Super Kings and work wherever it hurts thereby by ensuring the health and fitness of one of the leading teams of the IPL.

Dr. Anuj Saxena, Managing Director - Elder Health Care Ltd. Says "Associating ourselves as the "Official Health and Fitness Partner" for a team of a sport like "Cricket" which demands the players to be on the move at all times clearly defines what Tiger Balm stands for."

In order to promote the association, Tiger Balm is running a consumer contest in Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad. Wherein consumers participating in the contest will get a chance to win an exclusive opportunity to dine with the Chennai Super Kings team or Go on ground with the Chennai Super Kings Captain for the toss or win VIP match tickets for Chennai Super Kings Matches.