Tetra Pak gets 12 kid brand ambassadors

New Delhi, Mar 5: Tetra Pak, a leading food processing and packaging solutions company, and TERI (The Energy and Resources Institute), Friday announced the conclusion of Phase 1 of 'Project SEARCH' and the introduction of 12 school children as Tetra Pak brand ambassadors.

The primary objective of the activity was to conduct awareness and sensitization drives in 60 Delhi and Bangalore schools, in order to inculcate a habit of recycling amongst the youth, starting at the schools itself.

The 12 students who were awarded the title of Tetra Pak Ambassadors were given the opportunity to experience the production of sustainable and recyclable Tetra Pak packages at their factory at Takwe, Pune and also at the actual recycling of these packages at Tetra Pak's recycling partner- Daman Ganga Board Mills, Vapi Gujarat.

Ranjana Saikia, Associate Director, Youth Education and Action- TERI remarked, "The core message of the project is to encourage students to reuse, recycle and reduce and make judicious choices as consumers and reduce one's footprint.

"The ambassadors' visits to Vapi and Pune have been very effective and we are planning to work closely with them in Delhi and Bangalore over the next one year and reach out to more students through them. We are looking forward to the next phase of the project which certainly will be bigger and better."

SEARCH is an acronym for Sensitization, Education and Awareness on Recycling for Cleaner Habitat.