MapMyLead to track lost web visitors

Bangalore, Feb 15 : Bangalore based Nabler Web Solutions, a full-service web analytics company, has launched "MapMyLead", a web analytics tool for tracking lost visitors of websites.

MapMyLead comes with a robust report-building capacity that helps organizations identify visitors to their websites who could be potential customers, even if they did not enquire through the website, said the company on Monday.

Announcing the launch, Seby Kallarakkal, Founder and CEO of Nabler Web Solutions, said, "We believe that the web is the future for all businesses. MapMyLead helps organizations identify and remarket their products/services to those companies and individuals who visited their websites and left without contacting them or filling the enquiry form on their website. This aids in reaching out to the lost visitors thereby increasing the conversion rate."

"MapMyLead provides granular details of visitors to an organization's website such as the name and location of the company that visited, pages viewed, time spent on each page, level of interest, and more.

"This tool can ideally be used by organizations that are largely dependent on their websites for generating leads, organizations in the B2B domain, and enterprises that have mid-to-large sized companies as customers (who usually have registered IP addresses)," added Kallarakkal.

MapMyLead is a SaaS (Software as a Service) application built on ASP.NET. It works on JavaScript tagging. All the customers have to do, is insert a single line JavaScript on their website and start generating results immediately.