eBay India launches Valentine's Day campaign

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The eBay Valentine's Day campaign is targeted to appeal to consumers across all segments, regardless of their relationship status or gender, to buy a gift foe ones own self, said the company.

Muralikrishnan B, Director - Marketing and Product Management, eBay India says "Our endeavour with the eBay - Love Yourself campaign is to tap the growing number of online users in the country. Our concept for this campaign evolved from the thought of making people feel good about gifting themselves on Valentine's Day by getting the products they want at great prices.

"With this campaign we aim to reinforce online shopping a delightful experience and establish eBay India as the best place for great variety and super, safe deals. "

Storyboard of the Ad
The TVC opens with "Rama" entering the office. He flips the calendar to reveal its February 14. As soon as he makes himself comfortable, a peon comes and hands him a gift wrapped box. A girl overlooks in astonishment at Rama receiving the huge gift.

Later in the day as Rama returns from lunch, he finds more gifts strewn around his work station. By now, Rama has caught the attention of the whole office. The gifts keep flowing in as the day progresses leaving as his colleagues look on in disbelief.

The TVC finally sees Rama logging sneakily onto the eBay.in website and sending gifts to himself. The TVC closes with a MVO saying 'Make the world go green with envy...shop online...get great deals on eBay.in, because remember, it's all about loving yourself!'