Samsung aims to sell 1 mn ACs in 2010

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In line with its plans, Samsung has set up a new production line for Split ACs at its Noida facility. The new production line, with a capacity of 0.6 million units per annum, commenced production this week.

The company had begun manufacturing Split ACs at its Sriperumbudur facility in November 2009. The Sriperumbudur AC line also has a capacity of 0.6 million units per annum.

Samsung India now has a total production capacity of 1.2 million units per annum for Split Air conditioners across its NOIDA and Sriperumbudur facilities.

R Zutshi, Dy. Managing Director, Samsung South West Asia HQ said, "The AC business is a key growth engine for our Home Appliance business. While the Noida unit will cater to the AC market of the North and East, the Sriperumbudur facility will cater to the West and South markets.

"Stringent quality measures like Digital Inspection, Auto Outdoor performance and Noise test, Auto Charging Measuring test and Digital Brazing system etc. have been put into place to ensure world class quality production."


Zutshi further said: "On the foundation of our state-of-the-art AC production lines, our top quality, world class S series Air-conditioners and our unique 1-1-1Service campaign, we are confident of doubling our AC volumes this year. We expect Split ACs to contribute approximately 70pc to our total AC sales this year."

Samsung's Split AC range comprises of 38 models, available across the five series of S-Crystal, S-Max, Crystal, Max and Neo-Forte.