Wednesday, 03 Jun 2020

White Castle Sliders Head To Walmart Grocery Aisles Across Canada

COLUMBUS, Ohio: White Castle, home of The Original Slider, announced its expansion into Walmart stores across Canada with its most popular item, the 6-pack White Castle cheeseburger sliders. After becoming one of the top selling sandwiches in grocery aisles across the U.S., the sliders are now available in Walmart frozen food aisles across nearly 400 Canada locations.

Founded in 1921, White Castle became America's first fast-food hamburger chain and served The Original Slider made from 100% USDA inspected beef. Today, the restaurant chain operates nearly 400 family-owned restaurants in 13 U.S. states and offers a menu of creatively crafted sliders and other tasty food options. For more than 97 years, White Castle has been making Bold Moves and focusing on serving the most craveable products, extending to the company's ownership and operation of its own meat processing plants and bakeries.

White Castle products have been available in Canadian convenience stores since 2015, but the recent launch into Walmart grocery aisles provides a boost in convenience and accessibility to White Castle fans in Canada. Walmart serves more than 1.2 million customers each day and is the first major grocery chain in Canada to bring the products to market. The fast-food chain launched its retail products in 1986 and has since expanded to retail outlets across the U.S. and international locations.

"We're very excited to partner with Walmart and offer our delicious Cheeseburger Sliders to Walmart customers from coast-to-coast," said Jamie Richardson, vice president of White Castle. "In our continued pursuit to meet the needs of our customers wherever they are, this expansion will bring White Castle's 97 years of slider expertise to more Canadian families."

White Castle's frozen sliders are all cooked to perfection and ready to be microwaved and enjoyed in in about one minute. More consumers across Canada will now be able to experience the famous White Castle restaurant taste that garnered White Castle its reputation as one of the most iconic burgers of all time.

(PRN | 2 years ago)