Tuesday, 02 Jun 2020

Sun Life Malaysia and BookDoc Activate Malaysians To Live Healthier Lives With SunActiv

KUALA LUMPUR, Malaysia: Sun Life Malaysia recently announced its collaborative partnership with BookDoc to create a more health-conscious society through its wellness reward mobile application -- SunActiv.

SunActiv is a program developed by BookDoc that offers great rewards for active users where all they need to do is to just walk and stay active. Introduced under its Live Healthier Lives strategy, Sun Life Malaysia aims to empower its Clients to embrace an active and healthy lifestyle for a brighter life.

To officially signify the collaboration, a symbolic event was held on 21 April 2018 during Sun Life Malaysia's Brighter Lives Roadshow at The Curve Mutiara Damansara, Petaling Jaya. Present at the event were Raymond Lew, CEO & President / Country Head of Sun Life Malaysia, Dato' Chevy Beh, Founder of BookDoc, and over 50 management members and representatives of both organisations.

Raymond Lew said, "Sun Life Malaysia is very pleased to partner with BookDoc to enhance our Client value proposition through SunActiv. We are a caring and responsible insurer that not only takes care of our Clients protection and financial needs, but also their health and wellbeing. Designed for simplicity and ease of use, SunActiv will encourage our Clients to stay active and live healthy because every step they take will count towards redeeming great lifestyle rewards."

"Besides Clients, we have also made SunActiv available to our employees. We hope it will help both our Clients and employees improve their overall quality of life and prevent diseases like diabetes because according to the National Health and Morbidity Survey 2015, almost one in five Malaysian adults has diabetes, and one of the contributing factors is the sedentary lifestyle," he added.

Dato' Chevy said, "BookDoc is pleased to partner with Sun Life Malaysia to help gamify people's behavior to take of their health. A lot of people understand that prevention is better than cure but people unfortunately do not take a proactive actions to live a healthy life until something happens to their love ones or themselves only they start changing which sometimes is too late. We hope will this partnership with Sun Life Malaysia we can help drive positive changes in people's life."

During the event, Sun Life Malaysia also introduced its Live Healthier Lives Ambassador, Abdul Rahman Lee, who is the Malaysia's SEA Games 2017 Discus Bronze Medallist.

"We chose Abdul Rahman Lee to be our health ambassador because being a sportsman, he lives an active and healthy lifestyle and he is in the position to inspire others to do the same. Our aim is to provide avenues for our Clients especially and Malaysians in general to proactively take ownership of their health," said Raymond.

Features and benefits of SunActiv:

Search & Book -- Find and book healthcare professionals.
Activ -- Track every step one took and the average monthly steps will determine the Reward level (Bronze, Silver, Gold or Platinum) to access lifestyle deals from over 50 rewards partners.
Health Info -- Stay connected with the latest news on medical and technology locally and globally.
Marketplace -- Get the best value from a one-stop shop for health, wellness and fitness offerings.

SunActiv is currently available for download on Google Play Store and Apple App Store by invitation only.

(PRN | 2 years ago)