December 29, 2010 : The release date of Kannada film Boss was pushed back by a week, making it the first film to hit theaters in 2011 from the Sandalwood film industry.
The Darshan, Navya Nair , Rekha starrer Boss is expected to draw a huge number of viewers to theaters considering that it will be released during the holiday weekend. Reports suggest that the delay in release has acted in favor of the film because it will ensure a greater number of people visiting theaters playing Boss on the opening day itself.
Ramesh Yadav, producer of Boss issued a statement to the media citing pre-release publicity as the chief reason for the delay in the release date. Reports suggest that the cast and crew of Boss has taken a one week breathe to promote their film in various cities across South India. And needless to say, the promotional campaigns will work in favor of Boss, making the audience more acquainted with the storyline of the film and more interested to watch the entire film once it hits theaters. The delay also means that Boss will now release during the New Year holidays and every family can now go in groups to watch the film in theaters.
Boss, which was supposed to hit theaters on the 31st of December, is the debut film of director Raghu Raj. The Kannada film has been passed by the censor board with a U/A certificate, unlike several films of Darshan which were censored for its adult content, which again means a greater number of viewers.