New Delhi , Mar 11 : Switzerland Tourism today announced their 2017 summer campaign 'InLoveWithSwitzerland' with Brand ambassador and heartthrob of millions of Indians Ranveer Singh.
The campaign will bean India specific advertising campaign for the upcoming summer season. Known for its snowy summits, mighty mountains, dark gorges, deep-green forests, picturesque lakes, rushing waterfalls, mystical moors Switzerland is a paradise for nature-lovers. The 'InLoveWithSwitzerland' campaign highlights the best experiences that one can have in Switzerland and captures Ranveer Singh's love and admiration for the country, which he now calls his second home.
The campaign has been developed and conceptualized by Switzerland Tourism and produced and directed by Navzar Eranee of Walkabout Films.
Switzerland is one of the world's most loved destinations for the adventure and leisure traveler; Whether leisure or adventure whatever your dreams, Switzerland has experiences to match! The 'InLoveWithSwitzerland' campaign features Ranveer Singh having a blast in Switzerland as he tries an array of fun activities to get his adrenaline rush on.
The 30 and 60 sec TVC takes us through Ranveer's summer trip in Switzerland where he tries various sporty adventures like Wakeboarding on Lake Zurich, Tobogganing on Mt. Pilatus and Ski jumping at the Swiss Museum of Transport. We also see Ranveer, an avid chocolate aficionado, giving chocolate making a try at the Funky Chocolate Club in Interlaken. The TVC also covers Ranveer, a complete football fanatic, visiting the FIFA World Football Museum in Zurich.
Talking about the campaign, the first Indian ambassador for Switzerland Tourism, Ranveer Singh said, "I love travelling and experiencing everything that a country has to offer and with Switzerland that list never ends. People know Switzerland for its beauty and serenity, but it is also wonderland for adventure enthusiasts like myself. As you can see in the TVC, my trip to Switzerland showcases a whole new side of the country; a fun and adventurous side complete with adrenaline filled activities, unique experiences and picture perfect panoramic views! I would recommend the experience to everyone and encourage everyone to add Switzerland as a must visit destination on their bucket list."
"Our new campaign is to show people that a holiday in Switzerland can be anything you want it to be. It does not matter which age group you belong to cause in Switzerland there is something for everyone. A holiday in Switzerland is all you need to get back to nature with their fun filled activities and impeccable views," said director Switzerland Tourism India, Claudio Zemp.
"Switzerland is a complete package for friends, families, honeymooners, or even solo tripping. With this campaign and with Ranveer on board we would like to showcase the multifaceted holiday experience that is Switzerland," said deputy director Switzerland Tourism India, Ritu Sharma.
The 'InLoveWithSwitzerland' campaign will utilize National media channels such as TV mainlines, magazines, paid search, online display and video audience buying key digital sponsorships, social media platforms and online television.
The campaign will debut on National TV on Star Plus HD and Life OK HD with a 60 second commercial and a 30 - sec commercial will be showcased across entertainment, movies and news channels for a period of three months all through summer.