Kolkata / Mumbai, Mar 10 : 'The Curious Marketer: Expeditions in Branding and Consumer Behaviour', a new book by bestselling author Harish Bhat, Brand Custodian, Tata Sons, was launched on Friday by R. Gopalakrishnan, Former Director, Tata Sons, at the Dalal Street Lit Fest 2017, an initiative by the BSE Institute Limited.
The Curious Marketer: Expeditions in Branding and Consumer Behaviour chronicles narratives from Apple to Tata Tea, exploring how many leading brands have their roots in curiosity.
The desire to know more often leads to new ideas and new perspectives for a marketer. This inquisitiveness leads to the creation of many new products, services and transformative market opportunities.
In his new book, Bhat explores more than fifty products, places, people, books and publicity campaigns which can spark a marketers curiosity. From brand marketing using aliens and flying saucers, to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, he touches on fascinating areas that marketers are targeting today.
Speaking about his book, Harish Bhat said, The best marketers are always very curious people. They are curious about what they see, hear and experience. Every new place they visit, or every new person they meet, sparks their curiosity. In my new book, The Curious Marketer, I explore many such interesting areas and events which have triggered my own curiosity. I look at books, campaigns and festivals which hold rich and exciting lessons for every curious marketer.
Based on my own experience, I also offer a practical roadmap to marketers, on how they can significantly improve their curiosity quotient. This book is a very pleasurable and easy read for everyone who is curious. And I think the stories I have narrated in the book will also provide inspiration for all marketing professionals and students of marketing, who are hungry for fresh new ideas, said he.
The book has been published by Penguin Random House India, and is now available in bookstores across the country and on online marketplaces as well.