TAMO showcases its startup innovation, 'RACEMO' at 87th Geneva International Motor Show

22 days ago | 07-03-2017 | IBNS



Geneva, Mar 7 : As a core element of its new Passenger Vehicle strategy, Tata Motors recently introduced its new sub-brand - TAMO, an incubating center of innovation working towards new technologies, business models and partnerships in order to define future mobility solutions.

TAMO operates as an agile, ring-fenced vertical, in a low volume, low investment model to provide fast tracked proves of technologies and concepts.

Making its world premiere, TAMO, on Tuesday unveiled its start-up innovation RACEMO, a two-seater, Sports Coupe at the 87th Geneva International Motor Show. RACEMO is the first in the series of innovations that addresses the challenges driven by the discontinuity and disruption in the automotive industry.

A perfect blend of Italian sensuality and Indian ingenuity, RACEMO is Indias first globally developed phygital car, merging the physical and digital worlds.

Meant for the risk-taking, adventure loving, digitally native, mobile first technophiles of India, the RACEMO is also Indias first connected car.

It will bring alive connected car features such as advanced navigation, predictive maintenance, remote monitoring and over-the-air updates using Microsoft cloud-based technologies including advanced analytics, internet of thing (IoT) and machine learning powered by Microsoft Azure.

Speaking at the unveil of RACEMO, Guenter Butschek, CEO MD, Tata Motors said, We launched our sub-brand TAMO as our answer to new technologies, business models and partnerships. RACEMO is the first innovation from TAMO, and our emotional, unexpected leap to the future. Symbolising the change that is taking place at Tata Motors, RACEMO is the proving ground of the TAMO family of vehicles and will drive the future of Indias connected generation. From styling and design to driver experience and technology, RACEMO is an extension of customers personality, as part of their digital ecosystem and will break the ice with a radical new presence and pique the interest in the parent brand.