Harley-Davidson India inaugurates Ladies of Harley as its 28th Chapter

18 days ago | 07-03-2017 | IBNS

New Delhi /Kolkata, Mar 7 : Harley-Davidson has been paving the way for leisure riding in the country, transcending the boundaries of gender and age.

In recent years, many women have emerged to beat the stereotypes and hit the road in their riding gears.

To celebrate this passion for riding among women, Harley-Davidson India, will officially launch the Ladies of Harley Chapter in India.

{image_1}Ladies of Harley is an exclusive chapter of women Harley-Davidson riders in India. Like all Harley-Davidson chapters, the intent of chapter is to ride and have fun with like-minded individuals who have a passion for motorcycling and the brand. Adventure, Camaraderie, Freedom, the list of reasons why women decide to ride Harley-Davidson motorcycles is as long as the open road itself. This chapter has been established to support women motorcycle enthusiasts - both riders and passengers and comes with its own special embroidered patch and a pin.

Women riders are a growing proportion of the motorcycling community in India. Welcoming this, Pallavi Singh, Director Marketing, Harley-Davidson India says, In India we have seen strong interest amongst women to join the sport of leisure motorcycling and ride their own motorcycles. This womens day, inducting Ladies of Harley as a chapter is our way of celebrating the free spirit of women Harley-Davidson riders and we hope to inspire many more.

{image_2}Harley-Davidson India has adopted an overall integrated approach to create this unique lifestyle. It continues to encourage riders to take up leisure riding by expanding its dealer network, and delivering a great customer ownership experience. Look out for the launch video on Ladies of Harley on Harley-Davidsons social media channel, on March 8, 2017.