New Delhi , Mar. 2 : The Fashion Design Council of India (FDCI), will showcase the pride of Assam with a show dedicated to what is popularly known as the 'Queen of Textiles'- Muga silk, at the Amazon India Fashion Week Autumn-Winter'17, in association with Maybelline New York.
Keeping up its commitment with the 'Make in India' campaign, the FDCI is all set to transform the runway with a pleasing blend of luxe and tradition of this famed golden thread at an offsite
• Venue - National Rail Museum in the capital.
• The offsite show will be held on the day two of the four-day fashion extravaganza.
• Slated from March 15-18, at the Jawaharlal Nehru Stadium, Lodhi Road, New Delhi.
The North-eastern state of Assam has been producing the royal silk and the weavers have been an intrinsic part of the national identity offering handlooms with an inbuilt shimmer.
This is an earnest attempt to safeguard the Assamese legacy and its fabulous and celebrated craftsmanship.
One of FDCI's experienced designers - Samant Chauhan, who has been working with Muga Silk and has already done a show in Shillong to promote and preserve the fabric, will weave magic yet again at AIFW in New Delhi.
On the collaboration, Sunil Sethi, president, FDCI commemorated, "Muga silk is known for its durability and uninhibited gloss and this edition through our association with 'Golden Threads of Assam' we are relooking at telling a tale of Indian textile by reviving lost heritage. Samant will enliven Muga silk by giving it an edgy flavor yet maintain its innate strength of texture. We applaud Riniki Bhuyan Sharma's efforts for her selfless contribution to the cause of Assamese weavers."
Riniki Bhuyan Sharma, president, Golden Threads of Assam, added "With a vision to promote and preserve Muga culture, 'Golden Threads of Assam' is a one-of-its-kind venture that will depict that this ancient craft and contemporary aesthetics can co-exist. We, as a team, endeavor to preserve, protect and promote Muga's purity to take the loom to the ramp and catapult it to the ramps to the world."