Saturday, 06 Jun 2020

Genesis Foundation announces 6th edition of Annual Flagship Musical Event, Kasauli Rhythm and Blues Festival

New Delhi, , Feb. 22 : Genesis Foundation in association with Fitbit and Powered by announces the 6thedition of its annual flagship musical event, Kasauli Rhythm and Blues Festival. The festival will be held during the Easter weekend from April 14-16 at Baikunth Resorts, Kasuali.

KRBF is all set to bring in an irresistible line-up of popular Indian artists from across genres to echoin the picturesque hills of Himachal for a beautiful cause. Touted to be one of the top music festivals of India, the festival promises to be a perfect weekend for one and all.

#KasauliRnB is an annual flagship event of Genesis Foundation. Creating a niche for itself, KasauliRnB has now become one of the most anticipated music festivals in the country. The three-day event promises a range of power-packed performances from bands like Jonita Gandhi Band, Neeraj Arya Kabir Cafe, Nasya, Eka, Kamakshi Khanna Collective and a Bollywood Surprise. This year there are also fun-packed activities such as a Drum Circle and Meditation with Music. The Festival draws people from across the country, to Kasauli to aid the fund-raiser for under-privileged kids suffering from heart disorders. After facilitating the medical treatment for more than 1000 plus critically ill, underprivileged children, Genesis Foundation (GF) announced its core focus to be Heart Disorders as of Feb 1, 2017. Not only is it one of the most common ailments in kids, but it is also an area that desperately needs attention and is sorely missing awareness, resources and support.

The funds raised at KRBF 2017 will be used to support the treatment of children suffering from heart disorders.

Prema Sagar, Founding Trustee of Genesis Foundation (GF) said, "It is really exciting to see how Kasauli Rhythm & Blues Festival has grown over the years. What is even more heartening to see is that while people love the air in the hills of Kasauli, good music and friends - they also feel strongly about the purpose. From our supporters, to donors and music lovers, to volunteers, #KasauliRnB really brings out the best in everyone. It's a festival with a heart, to Save Little Hearts. Genesis Foundation has treated over 1200+ children and we hope to move faster with the participation of our "Friends of GF Communities" so that we save many more children."

Talking about its association with GF, Manisha Sood, Director and Country General Manager-India, Fitbit said, "We are proud of being the title sponsors of this year's Rhythm and Blues Festival and extremely happy with our association with the Genesis Foundation. As we enter our 3rd year of partnering with the Foundation in their noble initiatives, we continue to pledge our support towards spreading the hope of life amongst the children.

As the leader in the connected health and fitness category, we strive to have a fit and healthy nation. We want to spread the word far and wide through this partnership to drive others for their positive contribution towards this great cause!"

Sanjay Modi, Managing Director,, APAC & Middle-East also commented saying, "I am delighted to be part of yet another season of Kasauli Rhythm & Blues by Genesis Foundation (GF). The passion and dedication exhibited by the GF team to support the critically ill under-privileged children is extremely inspiring. Every child deserves a true chance at life. Through my past association with Genesis Foundation, I have learnt that giving is a strange thing. It gives more to the giver than the receiver. For me it goes beyond merely donating for a cause. My need to be a part of this cause is higher than the children Genesis Foundation supports"

Believing strongly that music is a positive and participatory force in the creation of change, the Foundation invites established and upcoming artistes from India's diverse pool of musical talent to perform in support of the under-privileged kids each year.

To raise awareness and resources to facilitate medical assistance to GF Kids, Genesis Foundation has created unusual and unique participative fundraising events involving music, art and food. Some of these events are CEOs Cook for GF Kids and Music for Life events, among many others. GF is also the beneficiary of CEO's Got Talent, produced by Fremantle Media.

(ANI | 3 years ago)