New Delhi , Feb. 6 : Talentedge, an Ed-Tech firm offering 'live and interactive', anywhere learning in a digital format, has reinforced its association with MICA to offer a PG Certificate Programme in Media and Entertainment Management. The programme is specifically designed to offer insights into the nuances of the Business of Media and the modern and emerging trends in the Media and Entertainment Industry.
The course is aimed at contributing and partnering in the growth drive of the 'Media and Entertainment' industry. The programme will cater to media and entertainment industry professionals and enthusiasts such as marketing and advertising professionals, media planning and PR executives, entertainment and events professionals.
The course is designed by adopting academia-industry collaborative pedagogy and will be delivered by eminent faculty of MICA along with leading industry professionals. The four-month course will commence on April 27, 2017.
"The Media and Entertainment industry is going through an unprecedented transformation and contributes substantially to the economy. The course is designed to support media marketing professionals who come with the promise of being growth drivers to lead this thriving industry to newer heights," said Aditya Malik, CEO and MD, Talentedge.
"The course is meant to give the students a holistic view of the entire media industry with the best practical experiences. In an effort to cater to the fast growing industry, MICA and Talentedge have collaborated to offer media and entertainment aspirants the opportunity to be well-equipped and deliver best in class pedagogy that is requisite to be part of the sector," added Santosh K. Patra, Assistant Professor and area Leader, Media and Entertainment Management, MICA, who will also be leading this course.
The lectures will be delivered by an eminent faculty of MICA using Talentedge's Direct-to-Device technology, through 'live and interactive' online lectures that will be beamed via the Internet to student desktops/laptops. All participants will also be granted round-the-clock access to Talentedge's Cloud Campus comprising learning aids, study materials, reference materials, assessments, case studies and assignments etc. as per the requirement of the programme.
Students will also have the benefit of raising questions and doubts, either during the live class or offline through the Cloud Campus. The PG Certificate programme contains a mix of practical assignments, case studies and simulation to impart practical knowledge, pertinent to varied scenarios. Students who successfully clear the same along with the requisites will be awarded a PG Certificate from MICA.