New Delhi , Jan. 30 : Think you're walking down a bustling street in Hong Kong, navigating the crowds to get to your destination and suddenly, you get a chance to shop from your favourite Indian designer.
It is for shoppers in Hong Kong, where the Gen Y designers from India have decided to set up a pop-up shop, to promote the Indian fashion at international platform.
Excited to announce the first edition, Ankita Sareen Batra - curator of Indian Couture Experience said, "ICE aims to be an opportunity for collaboration and exploration. It has been specifically designed as a platform to not only promote Indian fashion but also to represent the various facets of Indian culture.
"ICE will be doing a world tour showcasing some of India's most creative and exciting names in this pop up format," she added.
Designed in a hip fashion pop up format - ICE will be show-casing the eclectic collection to the fashionistas, press and top fashion buyers in Hong Kong in which over 300 elite circle of Indians residing in Hong Kong and Indian fashion enthusiasts would be coming to experience the best of Indian Couture.
The pop up will be the first of its kind, which will present capsule collections from twenty of the most desirable designers from India covering the sectors of apparel, jewellery, shoes and bags and the selection for India's most talented GenY designers in underway.