Delhi gets giant screens for CWG telecast
New Delhi, June 7 : With Commonwealth Games just four months away, the the city is all set to get giant screens for live telecast of the Games.The Municipal Corporation of Delhi (MCD) as a part of the Rs 50-crore project, has installed six 10x20-ft screens in Greater Kailash market, Defence Colony, Lajpat Nagar Central Market and PVR Saket.
The remaining screens will be installed by August, well in time for the Commonwealth Games.
International Techno Media (ITM), the firm that has been awarded the contract, has now roped in Reliance Media World to help with implementation.
ITM officials said that Reliance took over the advertising and marketing of the project last week.
"While we are still the parent body behind the project, Reliance offered us their services," the official said, adding that Reliance will also select and decide the information and advertisements to be displayed across the screens.
MCD officials think the screens will provide a platform for people to come together and view live telecast of sports events.
The "strategically located" screens will also display advertisements, social messages, traffic information, news and sports capsules as well as movie promos.
The MCD had awarded the contract for the project to ITM in October 2009. The company has in turn signed a memorandum of understanding with Hyderabad-based MIC Electronics, which will manufacture these screens. The civic body will be paid a monthly fee of approximately Rs 50 lakh for the next five years.