V mag scratches-off 'V' on cover to reveal model's sexier parts

Washington, July 10 : V magazine has come up with a novel way of letting its readers get a more exposed view of supermodels by just scratching-off the 'V' on its cover.

The magazine's "Sexy Body" issue has five separate covers starring supermodels Adriana Lima, Lily Donaldson, Eniko Mihalik, Isabeli Fontana and Natasha Poly, Fox News reported.

Every cover, with the exception of Brazilian model Lima's, will feature the scratch-off "V", which will reveal an ever sexier, revealing shot.

The limited edition scratch-off versions are being sold exclusively on vmagazine.com.