'Pizza diet' pitchman completes 1300-mile Florida to New York bike ride

New York, July 6 : Matt McClellan, 33, a Florida pizza shop owner, cycled from St. Petersburg, FL. to New York eating nothing but pizzas.

McClellan, who is advocating a pizza diet for weight loss, ended his 1,300-mile bike trip on Monday in Times Square fuelling his cheesy ride with mozzarella, tomato sauce and crust.

"It makes sense to bring my message to New York City - the birthplace of pizza," The New York Daily News quoted McClellan, as saying.

According to McClellan, his ''pizza diet'' can help anyone lose weight as long as they pile fruits, vegetables and lean meats on their slices.