Samsung launches new printers

Chennai, May 19 : Samsung Electronics, the digital technology leader, today enhanced its Printer line-up with the launch of eight new advanced printer models.

Among the new models launched were in the Laser Printer, Multi Function Printer and Network Printer categories, including the World's Smallest Laser Printer-ML1666.

The company was targeting a 30 per cent market share and a 58 per cent jump in volumes in the Year 2010 based on its considerably enhanced product offering, strengthened distribution channel and a sharper focus on B2B business.

Announcing the launch of the 2010 range of Laser Printers at a press conference here, Samsung Electronics Director Mobile and IT Ranjit Yadav said Printers, LCD Monitors and Note PCs were the growth drivers for the company's IT Business this year.

''Within the printing space, our enhanced lineup across both the entry level as well as the mid/hi-end coupled with our enhanced distribution, especially at the Tier-2 and Tier-3 channel levels, should see us emerge as a No.2 player in the market'', he said.

With a sharpened focus on the B2B business, the company was expecting this business to contribute 30 per cent to its Printer Volumes this year.

Announcing the launch of ML-1666, the World's smallest Laser Printer in the Indian market, he said this compact ''Made for India'' Product offers the highest value to a customer. It has an impressive 16 pages per minute speed and offers an intuitive printing experience by incorporating a number of easy to use one touch features into the product design. The full starter toner of 1500 pages, the standard one year onsite warranty and an additional two year warranty on this printer at Rs 399 only coupled with an extremely affordable MRP of Rs 5499, make the Samsung ML 1666 a great value for money printer.